ADV
Item 1– Cover Page
Form ADV Part 2 Brochure
March 10, 2026
FORTITUDE WEALTH MANAGEMENT
120 East Main, Ste 300
Murfreesboro, TN 37130
615-878-2134
www.fortitudewealthmanagement.com
This Brochure provides information about the qualifications and business practices of
Fortitude Wealth Management. If you have any questions about the contents of this
Brochure, please contact us at 615-878-2134. Currently, our Brochure may be requested
free of charge by contacting Jason W. Qualls, Principal Owner at 615-878-2134. Our
Brochure is also available on our web site www.fortitudewealthmanagement.com, also free
of charge.
The information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Fortitude Wealth Management is a registered investment adviser. Registration of an
Investment Adviser does not imply any level of skill or training. The oral and written
communications of an Adviser provide you with information about which you determine to
hire or retain an Adviser. Additional information about Fortitude Wealth Management
also is available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2– Material Changes
The following are the material changes that have been made to our Brochure since our last
filing on August 20th, 2025.
No Material Changes
Item 3 -Table of Contents
Item 1– Cover Page
Item 2– Material Changes
Item 3 -Table of Contents
Item 4– Advisory Business
Item 5– Fees and Compensation
Item 6– Performance-Based Fees and Side-By-Side Management
Item 7– Types of Clients
Item 8– Methods of Analysis, Investment Strategies and Risk of Loss
Item 9– Disciplinary Information
Item 10– Other Financial Industry Activities and Affiliations
Item 11– Code of Ethics, Participation in Client Transactions and Personal Trading
Item 12– Brokerage Practices
Item 13– Review of Accounts
Item 14– Client Referrals and Other Compensation
Item 15– Custody
Item 16– Investment Discretion
Item 17– Voting Client Securities
Item 18– Financial Information
Item 19– Requirements for State-Registered Advisers
Brochure Supplement(s)
Item 4– Advisory Business
Fortitude Wealth Management is owned by Jason W. Qualls and provides investment
advisory services.
Fortitude Wealth Management (FWM) is a Tennessee domiciled registered investment
adviser that provides fee-only financial planning and investment consultation services.
Depending upon each client's unique circumstances, these services may be broad-based or
focused on particular areas of interest or need. Fortitude Wealth Management (FWM) holds
itself to a fiduciary standard, which means it will act in the utmost good faith and perform
in a manner believed to be in the best interest of its clients.
Introductory Interview
FWM conducts a no-obligation in-person or telephone interview (using information
submitted by the prospective client) to assist in determining specific client needs, goals,
objectives, and tolerance/capacity for risk. Should the client wish to engage FWM for its
services, the client enters into a written agreement with FWM (the firm’s current ADV Part
2 brochure and Privacy Policy are provided to the client beforehand). Once an engagement
agreement is in place, further discussion and data gathering may be conducted to obtain
information from the client on financial needs, goals, holdings, etc. Financial advice and/or
plans are based upon the information disclosed by the client or their legal agent, and
incorporate the client's financial situation at the time the plan is prepared.
Financial Planning and Investment Consultation Services
FWM provides financial planning and investment consultation services which may be
either broad based or more narrowly focused, depending on the client’s needs and wishes.
Such services may encompass one or more of the following areas, depending on each
client's unique needs, circumstances and preferences: cash flow/budgeting, debt
management, risk management, college funding, retirement planning, estate planning, tax
planning, and asset allocation/portfolio design. Such services typically involve providing a
variety of advice or services to clients regarding the management of their financial
resources, based upon the analysis of their individual needs.
FWM typically utilizes a long-term investment perspective, unless the client specifically
requests to the contrary. If engaged for investment consultation, FWM may assist the client
in constructing a portfolio deemed appropriate given the client's investment objectives and
tolerance for risk.
The client retains absolute discretion over all implementation decisions and is free to
accept or reject any recommendation made by FWM. Further, it remains each client's
responsibility to promptly notify FWM if there is any change in their financial situation or
investment objectives for the purpose of evaluating or revising the Firm's previous1recommendations. With the client's consent, FWM may work with the client's other
professional advisers (attorneys, insurance agents etc.) to assist with coordination and
implementation of agreed upon strategies. The client should be aware that these other
professional advisers may bill the client separately for their services, and these fees will be
in addition to those of FWM. Periodic reviews are recommended for all clients under
written agreement.
Firm Services
FWM will use its best judgment and good faith effort in rendering its services to its clients.
FWM cannot warrant or guarantee any particular level of account performance, or that an
account will be profitable over time. Past performance is not necessarily indicative of
future results.
Except as may otherwise be provided by law, FWM will not be liable to the client, heirs for
any loss an account may suffer by reason of an investment decision made or other action
taken or omitted in good faith by FWM with that degree of care, skill, prudence and
diligence under the circumstances that a prudent person acting in a fiduciary capacity
would use; any loss arising from the FWM's adherence to the client or their legal agent's
direction; or any act or failure to act by a service provider maintaining an account.
Notwithstanding the preceding, nothing within the client services agreement is intended to
diminish in any way the Firm's fiduciary obligation to act in the client's best interest or
shall in any way limit or waive any rights clients have under federal or state securities laws
or the rules promulgated pursuant to those laws.
Item 5– Fees and Compensation
All fees are subject to negotiation. The specific manner in which fees are charged by
Fortitude Wealth Management is established in a client’s written agreement with Fortitude
Wealth Management.
Fortitude Wealth Management provides financial planning to individuals on a fee-only
basis. Fees range from $500 to $20,000.
Fees are payable according the client’s written agreement.
Either the client or advisor may terminate the agreement at any time. If the agreement is
terminated within 5 days of signing the client will be entitled to a full refund. Either
Advisor or Client may revise an agreement upon thirty (30) days written notice to the other
party for any reason. The Advisor may terminate the agreement without notice if the Client
intentionally fails to provide full and complete information relevant or material to any
matter such in order to perform the services required under the client’s written agreement.
Fortitude Wealth Management’s fees are exclusive of brokerage commissions, transaction
fees, and other related costs and expenses which shall be incurred by the client. Clients may
incur certain charges imposed by custodians, brokers, third party investment and other
third parties such as fees charged by managers, custodial fees, deferred sales charges, odd-
lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and
taxes on brokerage accounts and securities transactions. Mutual funds and exchange traded
funds also charge internal management fees, which are disclosed in a fund’s prospectus.
Such charges, fees and commissions are exclusive of and in addition to Fortitude Wealth
Management’s fee, and Fortitude Wealth Management shall not receive any portion of these
commissions, fees, and costs.
Assets under management (as of December 31st, 2025)
Rounded to the nearest 1000
Discretionary: $0.00
Non-Discretionary: $ 112,500,000.00
Total: $112,500,000.00
Item 6– Performance-Based Fees and Side-By-Side Management
Fortitude Wealth Management does not charge any performance-based fees (fees based on
a share of capital gains on or capital appreciation of the assets of a client).
Item 7– Types of Clients
Fortitude Wealth Management provides financial planning and portfolio management
services to individuals, high net worth individuals, and corporate pension and profit-
sharing plans.
Item 8– Methods of Analysis, Investment Strategies and Risk of Loss
Fortitude Wealth Management generally uses fundamental analysis and Modern Portfolio
Theory in formulating investment advice. Investing in securities involves risk of loss
that clients should be prepared to bear.
Item 9– Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of Fortitude Wealth
Management or the integrity of Fortitude Wealth Management’s management. Fortitude
Wealth Management has no information applicable to this Item.
Item 10– Other Financial Industry Activities and Affiliations
Fortitude Wealth Management, management persons of Fortitude Wealth Management, or
related persons of Fortitude Wealth Management has any other financial industry activities
or affiliations.
Item 11– Code of Ethics , Participation in Client Transactions and Personal Trading
Fortitude Wealth Management has adopted a Code of Ethics for all supervised persons of
the firm describing its high standard of business conduct, and fiduciary duty to its clients.
The Code of Ethics includes provisions relating to the confidentiality of client information, a
prohibition on insider trading, a prohibition of rumor mongering, restrictions on the
acceptance of significant gifts and the reporting of certain gifts and business entertainment
items, and personal securities trading procedures, among other things. All supervised
persons at Fortitude Wealth Management must acknowledge the terms of the Code of
Ethics annually, or as amended.
Fortitude Wealth Management anticipates that, in appropriate circumstances, consistent
with clients’ investment objectives, it will cause accounts over which Fortitude Wealth
Management has management authority to effect, and will recommend to investment
advisory clients or prospective clients, the purchase or sale of securities in which Fortitude
Wealth Management, its clients, directly or indirectly, have a position of interest. Fortitude
Wealth Management’s employees and persons associated with Fortitude Wealth
Management are required to follow Fortitude Wealth Management Code of Ethics. Subject
to satisfying this policy and applicable laws, officers, directors and employees of Fortitude
Wealth Management and its affiliates may trade for their own accounts in securities which
are recommended to and/or purchased for Fortitude Wealth Management’s clients. The
Code of Ethics is designed to assure that the personal securities transactions, activities and
interests of the employees of Fortitude Wealth Management will not interfere with (i)
making decisions in the best interest of advisory clients and (ii) implementing such
decisions while, at the same time, allowing employees to invest for their own accounts.
Under the Code certain classes of securities have been designated as exempt transactions,
based upon a determination that these would materially not interfere with the best interest
of Fortitude Wealth Management’s clients. In addition, the Code requires pre-clearance of
many transactions, and restricts trading in close proximity to client trading activity.
Nonetheless, because the Code of Ethics in some circumstances would permit employees to
invest in the same securities as clients, there is a possibility that employees might benefit
from market activity by a client in a security held by an employee.
Item 12– Brokerage Practices
Clients may select any broker of their choosing.
Item 13– Review of Accounts
Fortitude Wealth Management generally will review client accounts on an annual basis.
Reviews may also be conducted upon significant changes in the client's lifestyle or financial
situation, upon dramatic changes in the investment markets, and/or upon significant
legislative changes that will have an impact on the client's financial status. In addition,
clients may request more frequent reviews of their accounts at any time.
Item 14– Client Referrals and Other Compensation
Fortitude Wealth Management will not provide or accept any economic benefit for client
referrals.
Item 15– Custody
Your assets must be maintained in an account at a qualified custodian. Fortitude Wealth
Management does not maintain custody of any Client funds or securities although we may
be viewed for regulatory purposes as having custody of certain client assets due to
Fortitude Wealth Management’s ability to deduct fees directly from certain client accounts.
Investment account reports are produced by the client's custodian, brokerage firm or
Mutual Fund Company directly. The frequency of the reports will depend on the custodian
the client selects and the contract with that custodian. Clients should receive at least
quarterly statements from the broker dealer, bank or other qualified custodian that holds
and maintains client’s investment assets. Fortitude Wealth Management urges you to
carefully review each statement for any perceived errors.
Item 16– Investment Discretion
Fortitude Wealth Management or any related person will not have authority to determine
the identity and amount of securities to be bought of sold, without obtaining specific client
consent.
Item 17– Voting Client Securities
As a matter of firm policy and practice, Fortitude Wealth Management does not have any
authority to and does not vote proxies on behalf of advisory clients. Clients retain the
responsibility for receiving and voting proxies for any and all securities maintained in
client portfolios. Fortitude Wealth Management may provide advice to clients regarding the
clients’ voting of proxies.
Item 18– Financial Information
Registered investment advisers may be required in this Item to provide you with certain
financial information or disclosures about an adviser’s financial condition. Fortitude
Wealth Management has no financial commitment that impairs its ability to meet
contractual and fiduciary commitments to clients.
Item 19– Requirements for State-Registered Advisers
Principal owner: Jason W. Qualls
Year of birth: 1978
Education: B.B.A. in Finance and M.B.A. with accounting concentration from Middle
Tennessee State University
This website is for informational purposes only and does not constitute a complete description of our investment services or performance. This website is in no way a solicitation or offer to sell securities or investment advisory services except, where applicable, in states where we are registered or where an exemption or exclusion from such registration exists. Information throughout this site, whether stock quotes, charts, articles, or any other statement or statements regarding market or other financial information, is obtained from sources which we, and our suppliers believe reliable, but we do not warrant or guarantee the timeliness or accuracy of this information. Nothing on this website should be interpreted to state or imply that past results are an indication of future performance. THERE ARE NO WARRANTIES, EXPRESSED OR IMPLIED, AS TO ACCURACY, COMPLETENESS, OR RESULTS OBTAINED FROM ANY INFORMATION POSTED ON THIS OR ANY 'LINKED' WEBSITE.
© 2025 Jason Qualls, CFP. All Rights Reserved
